Published at 18/05/2012
According to European Franchising magazine Europe has one of the most developed franchise industries in the world. Since 1972 the industry has been supported and promoted by the European Franchise Federation (EFF), and the European Commission acknowledges franchising as a legitimate method of expanding a brand throughout the European Union (EU). According to statistics published by the EFF, in...
Published at 10/04/2012
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.Master franchising is most commonly used for international expansion. Finding a qualified master franchisee ...